Heatmaps

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Click Tracking let's you generate various heatmaps of your website.

Click Tracking is a powerful tool for learning what draws visitors' attention and what they perceive as clickable on a website. It offers the kind of contextual information you can’t get from any other analytics tools. The data is presented in the form of interactive heatmaps, which enable advanced quantitative analysis.

Features:

  • heatmaps showing mouse clicks and mouse moves,
  • Area of Interest (AOI) functionality for quantitative analysis,
  • heatmaps for interactive elements of the website (e.g. using AJAX and Javascript).

You can use it to:

  • identify parts of the website that focus user attention,
  • make decisions on the placement of the most important features and information.


See the example results


How do I use it?

Step-by-step instructions

Set up the project

Analyze the results

See also