Click Tracking let's you generate various heatmaps of your website
Click Tracking is a powerful tool for learning what draws visitors' attention and what they perceive as clickable on a website. It offers the kind of contextual information you can’t get from any other analytics tools. The data is presented in the form of interactive heatmaps, which enable advanced quantitative analysis.
- heatmaps showing mouse clicks and mouse moves,
- Area of Interest (AOI) functionality for quantitative analysis,
You can use it to:
- identify parts of the website that focus user attention,
- make decisions on the placement of the most important features and information.
See the example results
How do I use it?
Set up the project
Start by specifying the project name and website address.
Copy and paste the tracking script to your website's code. Optionally specify when to stop collecting the data.
Analyze the results
First tab is for displaying clicks heatmaps. Note that you can normally navigate your website to get to whatever page you want. Click 'Heatmap' button to see the heatmap.
The heatmap will be generated and additional analysis features will appear.
Use Data filters functionality (bottom right corner) to filter clicks by many factors.
Click 'Draw area' and draw a rectangle over the heatmap to display area of interest statistics.
Clickpoints button activate displaying actual click positions.
Switch to 'Reversed heatmap' to change the visualization.
Grid view sums up the clicks in grid cells for better visualization of users' attention.
On the Hovers tab you can see visualization of aggregated user mouse moves.
Attention map shows where did users move their mouse and how far down did they reach.
On "Statistics tab you can see the list of most clicked pages.