Web forms are what often determines website conversion. Thus, it’s crucial to get them right for every online business. Some of the usability issues can be tracked down with standard web analytic tools, but even then you only get the answer to what’s happening - not why.
Form Tester goes into details and provides the metrics for each field of the form.
- Form exits - Insight on how many exits occurred before form submissions and which fields were the last to be interacted with. See which fields are causing drop-offs in form conversion.
- Time - Total and active (interaction) time values for each field. Detect the most time-consuming fields.
- Revisitors - Number of times users revisited particular fields. See which one of them requires extra attention from your users.